About us
Founded in 2023 by couple Ruud Ekkelboom & Renée Woering, Thrivin was born from a single, powerful idea: that women's activewear should do more than just fit. It should transform.
We make women's activewear for the woman who refuses to settle - who lifts heavy, lives fully and wants gym clothes that honor both. At Thrivin, we fused the sculpting power of shapewear with premium performance to create something the industry had been missing. Activewear that holds you in all the right places, moves with every rep and has you looking like the strongest version of yourself. Because when you believe, you become unstoppable.
Our Story
From day one, we've been driven by a singular vision: to create products that transform how women see themselves.
Ruud and Renée didn't set out to build just another women's athleisure brand. They set out to solve a real problem: why did women have to choose between clothes that look incredible and clothes that actually perform.
Thrivin is the result of countless hours of testing, fitting, tweaking, and training until every piece feels exactly right. Sculpting. Supportive. Seriously high-performing.
This isn't just gymwear. This is your second skin on the days you need to feel most powerful.
Our Mission
Most brands give you performance or style. We refused to choose.
Our mission is to design women's activewear and gym clothes for women that bridge the gap between shapewear and performance, so you never have to sacrifice how you look for how you move, or vice versa.
Every piece we create is designed to sculpt, support, and empower - whether you're mid-squat, post-gym, or living your life between the two.
Our Vision
A world where every woman walks into the gym and every room - knowing she belongs there.
Where women's athleisure and performance are one and the same. Where looking incredible and feeling unstoppable are never a choice between the two. That's the world Thrivin is here to build - one collection, one woman, one breakthrough at a time.
What Makes Us Different
Shapewear that trains
We didn't reinvent gymwear — we elevated it. Every piece is engineered to sculpt, support and perform, so you walk in already feeling like the strongest version of yourself.
Made with love, literally
Founded by a couple who train side by side, every design decision comes from genuine understanding — two perspectives and an obsession with getting it right, in every single piece.
For every version of you
From intense lifting sessions to weekend errands, our pieces transition effortlessly. Because your life doesn't pause between workouts — and your wardrobe shouldn't either.
Our Values
Transformation
Every woman has a version of herself she's working toward. We're here to support that journey, not just dress it.
Authenticity
We're a real couple, building a real brand, for real women. No pretence. Just passion and purpose.
Performance with Femininity
Strength and beauty aren't opposites.
At Thrivin, they're the same thing.
Community
The women who wear Thrivin aren't just customers. They're proof that when women believe in themselves, they rise.
For the woman who doesn't just show up — she arrives.
